Sad Kids Collective

Role: Branding + Web Design Consulting

About the client: Sad Kids Collective is an artist management company offering strategic planning, grant writing, and day-to-day business management services to artists.

Overview:

The client wanted a brand identity for their company launch and sought web design consultation. The musicians represented play melancholic pop music and Sad Kids Collective had a penchant for youthful-feeling minimal, yet fun designs. The client wanted versatility in their logo’s shape to work well on apparel.  

Details:

• Logo: I worked directly with the founder of Sad Kids Collective. After an initial conversation, I sent a short brand questionnaire and exercise to understand where their brand is situated in the industry and what their hopes are for the branding aesthetically. I then put together 3 drafts, first a collection of different ideas, then refining the chosen logo direction with feedback after each draft. Finally, the final logo was presented in 4 forms: primary logo (vertical), icon, horizontal logo, and a wordmark, in white-over-black and black-over-white versions.

• Website: I consulted on website design: advising on typography, how to work in the web builder (Squarespace), provided content feedback (copy edits, marketing ideas), as well as assisted with back-end issues. I updated the client on unresolved and resolved issues along the way and provided alternatives to bottlenecks until the website looked as desired and worked well.