Hootsuite
Role: Graphic Design / Production Design
About the client: Hootsuite is a globally renowned social media management software with 200,000+ users and an even wider viewership.
Overview: Since 2019 I’ve actively supported Hootsuite as a contractor, reporting to the Art Director, Managing Designer, and Resource/Project Manager. I work closely with the brand team design leads to review work and implement feedback, share it with stakeholders, and iterate on designs for weekly events, annual campaigns, and more. I’ve worked with Hootsuite during 3 rebrands, along with the brand refreshes in between as the branding evolves.
Details:
2024-now: My current work focuses on webinar assets (ads for web, email, and social media, and decks), info sheets, product illustrations, and event assets (backdrops, apparel).
2022 rebrand: I updated all decks (100+ internal and external) from the 2019 rebrand to the 2022 rebrand.*
2019-2022: I designed blog illustrations,** webinar graphics, newsletter graphics, reports, and more.
2019 rebrand: I updated 50+ client-facing info sheets, guides, and brochures from the previous brand to the 2019 rebrand.
* Due to the deck format and content of the webinars, these are not represented here.
** During this illustration-led version of the brand, Hootsuite's illustrator created a foundational collection of illustrations, which were then revised / remixed / reimagined to contribute to a growing collection of assets.
Blog Illustrations–
Blog Post Summary via Instagram Stories–
Webinar Ads: Website Hero Images–
Here, the brand started to lean into photography ahead of the 2022 rebrand.
Webinar and product ad samples from 2024 onwards:
Infosheets, brochures, guides–
